Hevy is a strength training app used by millions to log workouts, track progress, and connect with athletes worldwide. With a proven product, the challenge was to reinforce their community and shape a brand that could guide their next phase of growth.

We analyzed the sector, mapped competitors, and studied their community in depth before redefining their identity. From visual design to tone of voice across every channel—from the app itself to TikTok and Instagram—they now have a clear brand, communication tools that scale, and a narrative the whole team can work with.